that's pretty much like freebie.....In NY for bikes it's $35 initially & then $18 a year.... Bikes are 6 letters/#s max. "1HOG1" & "2HOG2" for the Harleys...
Cars are 8 characters max; "997TURBO" took some pre planning. You can reserve a plate but have to call every 90 days to keep it on hold. The car I have a 997 turbo cabriolet came out 2 years after the 997 turbo coupe, a lot of phone calls to keep it on hold because you can't actually buy the personalized plate till the vehicle is registered.
I didn't choose my plate for the H2, was really shocked & amazed what DMV sent me:
BLOWNHere?s mine before I installed it